INCREASE IN SALES FROM ADDING A FAMILIAR FEATURE TO A COLD-CALL SALES EMAIL.
INCREASE IN NEW CUSTOMERS WON THROUGH REFERRALS BY OFFERING A REWARD TO THE PERSON REFERRED INSTEAD OF THE ONE DOING THE REFERRAL.
INCREASE IN EMPLOYEE COMPLIANCE WITH SAFETY MEASURES BY PLACING A POSTER OF WATCHING EYES ABOVE A PRODUCTION LINE.
INCREASE IN CUSTOMER RETENTION BY CHANGING THE SCRIPT IN A CALL CENTER TO REFRAME CUSTOMER ENGAGEMENTS.